2024 NFL Draft

Role: Editor
Client: Bedrock Detroit
Type: NFL Draft Recap Video for Social Platforms

Brief

Created and edited a recap video summarizing the highlights and energy of the 2024 NFL Draft for use on social channels, capturing the event’s key moments and atmosphere in a concise, engaging format.

Context & Objective

The 2024 NFL Draft was the 89th annual meeting of NFL teams to select newly eligible players — a major sports media event with record attendance and broad fan engagement. The recap video was designed to communicate the excitement, milestones, and standout moments of the draft in a format optimized for social distribution.

Execution

• Editing & Story Structure: Shaped disparate footage into a coherent narrative arc suitable for social audiences, emphasizing momentum, emotion, and key selections.

• Pacing & Rhythm: Focused on dynamic pacing to maintain attention in a short, scroll‑friendly format.

• Platform Optimization: Tailored the final cut for optimal performance on social platforms, balancing clarity, impact, and visual energy.

Outcome

• Delivered a polished recap tailored for social distribution that highlighted the spectacle of the 2024 NFL Draft.

• Translated a large, multi‑day event into a compact and engaging video that supports audience engagement and shareability.