Kinda Cool Magazine x Michael Clifford
Role: Videographer / Grip / BTS Photographer
Client: Kinda Cool Magazine
Collaborator: Michael Clifford
Brief
Visual content created in support of an editorial collaboration between Kinda Cool Magazine and musician Michael Clifford. The project required both polished footage and behind-the-scenes documentation to capture the tone, energy, and creative process of the shoot.
Context & Objective
The goal was to produce flexible visual assets that could support editorial features and digital distribution while maintaining an authentic, artist-forward feel. The work needed to balance stylized imagery with real moments from set, creating content usable across platforms.
Execution
As part of the production team, I supported the shoot across multiple roles:
Captured key footage as videographer in alignment with the editorial direction
Provided grip support to enable camera movement, lighting setups, and smooth on-set execution
Shot behind-the-scenes photography to document the creative process and support promotional needs
This required adaptability and close collaboration with the creative team throughout the shoot.
Outcome
Delivered video and BTS assets for editorial and social use
Supported a cohesive visual narrative across multiple content types
Contributed to a smooth, efficient production environment
