2O36: Shaping the future
Role: Concept Lead, Producer, Director, Editor
Client: Emory University
Campaign: 2036 Comprehensive Campaign
Brief
Created to close out Emory University’s record-breaking 2036 campaign, this film served as the final narrative statement of a multi-year, institution-wide effort. The brief required a cinematic, future-oriented piece that could honor the scale of the campaign while remaining grounded, human, and accessible.
Constraints
Significant budget limitations
No external vendors or agencies
All production, post-production, and voice over completed entirely in-house
Tight timeline aligned to campaign close
Concept & Strategy
I developed the core concept and narrative framework, shaping a film that looked forward rather than backward. Instead of recapping achievements, the piece reframed the campaign’s impact as a foundation for what comes next, positioning Emory as an institution investing in long-term human and societal outcomes.
This approach allowed the film to function both as a capstone and as a forward-looking brand moment.
Execution
Working within available resources, I led and executed the full production lifecycle:
Concept development and narrative structure
Visual direction and production
Editing and pacing
Voice over execution using internal talent and tools
Every creative decision was made with efficiency and clarity in mind, balancing ambition with feasibility.
Outcome
Final film used as the closing piece for a record-setting campaign
Delivered a high-impact, cinematic result without external spend
Demonstrated the ability to lead concept, strategy, and execution under real-world constraints