Emory day of giving

For Emory Day of Giving 2025, my social strategy for @emoryalumni on Instagram focused on building momentum through engaging, visually compelling content. Leading up to the event, cutdowns of the main video and donor challenges built anticipation. Through authentic storytelling and dynamic visuals, I highlighted the impact of giving and created a sense of community that inspired alumni to get involved.

Over 30,000 views across the videos below.