Detroit’s Greatest Export

I created a social brand strategy to work in tandem with Bedrock Detroit’s larger pieces on artists in Detroit in conjunction with Bedrock’s activated space “Monroe Street Midway.” This included both vertical social cuts of the pieces, as well as social story marketing.

DECKED OUT DETROIT

Vertical social cuts for Bedrock Detroit’s lifestyle brand “Decked Out Detroit” - built to bring awareness to life in downtown Detroit.

Decked Out Detroit - Summer Campaign

Decked Out Detroit - Winter Campaign

Monroe Street Midway

Vertical social cuts for two stand-alone video pieces to promote Bedrock Detroit’s activation “Monroe Street Midway.”

Promo spot to showcase the “Audetoreum” Magazine collaboration with Rollercade.

Collaboration with Michaela Kelly, from the Detroit Queens, and the Monroe Street Midway

THE MAY - Cleveland

Social stories for the amenities of Bedrock Detroit’s residential property in downtown Cleveland. I produced, shot, edited and delivered these in collaboration with the social team.